Summary
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This presentation, delivered by Hilary Mason at QCon AI, explores the transformative impact of AI on future products and companies, highlighting technological advancements and their implications for teams, products, user experiences, business models, and company structures.
- Introduction: The session began with a welcome by Dio Sinoni from C4 Media, emphasizing the event's focus on aiding software teams in adopting new technologies and practices, particularly in the AI realm.
- Speaker Background: Hilary Mason, a notable figure in the AI field, is recognized for her work in data science and AI product development across various industries, including gaming through her venture Hidden Door.
- AI's Impact on 2030 Vision: Mason projects that by 2030, AI will enable radically different product experiences and operational transformations, with foundational changes already underway.
- Technological Integration: The talk examines how AI is embedding into various layers of technology and business, affecting algorithms, data models, APIs, product experience, distribution, and business leadership.
- Complexities in AI Products: Mason highlights challenges in developing robust AI products, noting issues such as model biases and the often misleading simplicity portrayed by AI, advocating for a nuanced approach to AI development.
- AI Limitations and Opportunities: The presentation also discusses AI's limitations in replacing human intuition and creativity, emphasizing opportunities where AI can enhance but not replace human input.
- Conclusion: Finally, Mason calls for a deeper understanding of AI’s role in business and society, stressing the importance of addressing biases and improving AI product development practices.
This keynote underscores the pivotal role of AI in reshaping future market landscapes and the importance of strategically integrating AI technologies into business models.
This is the end of the AI-generated content.
Abstract
The products and companies of 2030 will be dramatically different from those of 2025, and so will the teams that build them and bring them to market. AI has made a new class of product experiences possible, while also transforming how we create them; and we're just at the beginning!
In this talk we'll explore thinking about these changes from a grounded technological point of view, all of the way up to product and UX and into business model and company design. We'll explore how teams can work together with and through the tech, while creating novel experiences, and doing so in a pragmatic, secure, and scalable way, with practical examples.
Speaker
Hilary Mason
Co-Founder & CEO @Hidden Door
Hilary Mason's career is defined by pushing the limits of what big data and artificial intelligence can achieve. For more than 20 years, she has built practical AI-powered products in industries as diverse as finance, education, and healthcare. She has now set her sights on revolutionizing the world of gaming as co-founder and CEO of Hidden Door, a place for fans to find, discover, and play in their favorite fictional worlds. A charming speaker who resonates with both technical and general audiences, Hilary turns a pragmatic lens toward the growing AI scene, separating hype from reality and helping companies understand where this new technology fits into their business.
“The math is all the same,” is Hilary’s explanation for how she’s been able to work with AI in so many different settings. From quality control cameras in pizza making to robots that let surgeons know when a procedure is going awry, machine learning has nearly endless applications. But Hilary maintains that AI will never replace human intuition and creativity, and calls for a nuanced understanding of the ways AI should and shouldn’t be used. Her respect for human ingenuity is apparent in her work at Hidden Door, where she partners with authors, filmmakers, and other creatives to build interactive story adventures set in the fictional realms they’ve created. Think Dungeons & Dragons and similar tabletop role-play games, but in the universe of your favorite book, movie, tv series, or video game.
Prior to founding Hidden Door, Mason held many positions at the cutting edge of industry. In her former role as Data Scientist in Residence at Accel, a leading Silicon Valley venture capital firm, she advised companies large and small on their data strategy. In her tenure as Chief Data Scientist for Bitly, the popular link-shortening service, she helped define the field of data science and led a team that studied attention on the internet in realtime, doing a mix of research, exploration, and engineering. She also founded Fast Forward Labs (acquired by Cloudera), a machine intelligence research company that helps organizations develop new business opportunities through emerging technologies. After the acquisition, she took on the role of General Manager of Cloudera’s AI and Machine Learning business units.
Hilary has been named to Fast Company's 100 Most Creative People in Business, Fortune’s 40 Under 40, Crain’s New York Business’s 40 under 40, and is a recipient of the TechFellows Engineering Leadership Award. She is co-founder of HackNY, a non-profit that helps talented engineering students find their way into the startup community of creative technologists in New York City; and member of NYCResistor. She advises a number of companies, including collective[i], DataKind, and Betaspring, among others. She also served on Mayor Bloomberg’s Technology and Innovation Advisory Council, giving her insight into how government and industry can work together.
